Hidden Temple Toys: Record-Breaking Growth and Big Events

Last Updated 6/1/2026 • Posted in Community Builders

Hidden Temple Toys: Record-Breaking Growth and Big Events

It has been a season of resilience and record-breaking success for Hidden Temple Toys. Proving that Selma’s love for all things vintage and collectible is stronger than ever.

A Banner Month and Viral Fame

May is officially on track to be the store's best month since opening! This surge in success is fueled by a major marketing push and a wave of media attention from Visit Joco, local press, and a featured article by WRAL.

Adding to the excitement, the shop recently went viral! A video of the owner’s son unboxing a toy has racked up over a million views, bringing national eyes to our favorite local toy shop. To keep up with the demand, the store is now open seven days a week and is currently looking to grow its team with new hires.

"Despite the personal challenges our family has faced, Hidden Temple Toys is thriving." stated owner, Jennifer Valdez. "May is on track to be our best month yet!"

Mark Your Calendars: The Selma Toy Show

The momentum is heading straight into next weekend for the highly anticipated Hidden Temple Toys with the NC Underground Toy Swap Toy Show at the Selma Civic Center.

Expanded Vendor List: This year features 70 vendors (up from 50 last year!), offering a massive variety of collectibles.
Special Guest: At approximately 11:00 AM, a massive 10-foot Megatron(Transformers) will be on-site for photos! Don't miss it.
Town Support: Thanks to the success of previous events, the Town of Selma has officially partnered with the show, sponsoring the space at the Civic Center to help make this community event possible.

Looking Ahead: October Card Show

If cards are more your speed, mark October 24th on your calendar. Hidden Temple Toys will be hosting a dedicated Card Show at the Civic Center. With the collectible card market exploding in popularity, this show is expected to draw a huge crowd of enthusiasts and investors alike.

The success of Hidden Temple Toys is a powerful reminder that in Selma, no one builds a dream alone. Whether it's through a shared recommendation, a partnership with the town, or simply a neighbor checking in, Activate Selma is proud to stand behind our local businesses as they turn personal resilience into community triumph.

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Written by Melissa Serrano for the Activate Selma Enewsletter originally posted at https://conta.cc/4fPDojb